Assassin’s Creed Alexios TV Spot

We partnered with Amazon and created the first-ever branded version of the Echo: Alexios, the Spartan Assistant. It helps around the home and in the game, inviting people to a unique world of Assassin’s Creed Odyssey and bringing some “Spartanness” to their daily lives. We also released an introductory video that soon went viral and sparked memes and created limited-edition Echo hardware, allowing fans to experience the game in a whole new way—long before it was even released.