ellierg@gmail.com

ABOUT ME

Award winning Production Leader with 15+ years of creative advertising leadership experience working with fortune 500 companies. I was named an Associate Partner of  Goodby, Silverstein & Partners, one of 15 in the company to join this rank. Admired and respected leader with a proven track record of helping agencies, clients and team members achieve success. Trusted and recognized manager and team builder.

CLIENTS

Google, Airbnb, eBay, Starbucks, HP, MasterClass, NBA, Adobe, Cheetos, Doritos, Tostitos, Cisco, Comcast/Xfinity, Nickelodeon, Specialized, TDA Ameritrade, Haagen-Dazs, Sonic Drive-In, Sprint, Yahoo, California Milk Processors Board and more.

JOBS

R/GA | San Francisco CA | 2017- Present

Executive Production Director

●     Manage team of 17+ producers. Half of which are embedded at Google

●     Built content studio from the ground up

●      Serve on senior leadership team of office.

●      Responsible for staffing and casting of production and creative departments

●      Second in command to Managing Director, helping meet  objectives and financial  targets for an office of 100+ people

●      Work closely with finance on all current, new and organic client growth. Responsible for financial health of clients and projects

●      Part of team that helped to win 4+ lines of new business in 2018 with revenues of 2+Million

 

Edelman | San Francisco CA | 2015-2017

EVP, Creative Production

●      Managed development of production and creative teams in the SF, Seattle and Los Angeles office

●      Built out business plan to build studios in LA and Seattle offices

●      Served as senior most creative and production lead for the Western Region

●       Created educational tools to teach internal teams and clients about creative and production

SVP, Creative Production

●     Managed production and  development  of  creative  projects and teams   for  high  profile  clients  such  as  Starbucks,  HP, Adobe, etc.

●     Grew production team from 2 producers to a full-scale team of 5 producers and 5 studio animators, editors and designers

●     Built an in-house studio from the ground up. Managed small scale productions that brought in several million dollars of organic and new growth/revenue

●     Served on Senior Leadership Team for the Bay Area Hub

Goodby, Silverstein & Partners|San Francisco CA| 2007 – 2015

Executive Interactive Producer (2010 – 2012)

Senior Interactive Producer (2007 – 2010)

Director of Interactive Production/Associate Partner (2012 – 2015)

●     8+ years leading the development of award winning and multimillion-dollar campaigns (interactive, integrated & experiential) and content for Fortune 500 clients.

●      Served on senior leadership team of the agency

●      Managed a department of 20+ creative producers, artists and technologists

●      Founded and created the agency’s first internal creative technology and development team called the BETA Group. The BETA group helped win new business and pitches and helped educate and inspire creative technology and storytelling throughout the agency. Managed team in building of interactive prototypes and exploration of new technologies. The BETA group received numerous awards and press accolades

●      ]Grew the BETA group from one front-end developer to include developers, creative technologist, UX designers, Art Directors and producers

●       Lead digital and integrated voice for agency

●       Assist teams with production of digital, experiential and video content across mediums

●       Spearheaded formation of an all agency integrated production team. Created cross training opportunities for all broadcast, interactive and print producers

●     Manage relationships and projects for top tier clients including Cheetos, Doritos, Adobe, Princess Cruises and more. Responsible for project allocation, staffing, training, troubleshooting and performance reviews of team. Responsible for input during creative development, scheduling, budgets/estimates, RFPs/SOWs, all facets of the production process, QA, review/approvals, launch of site and working with media companies to traffic media

●      Maintain superior vendor and agency relationships. Excellent estimating, scheduling, budgeting and negotiating skills

 

Sephora.com | San Francisco CA | 2006 – 2007 Project Manager

●      Managed large-scale digital, video and content projects for Sephora.com

●      Created project schedules and budgets, coordinated teams of designers, writers and engineers. Also responsible for analyzing performance of projects post launch

●       Managed development, production and launch of CRM program for site http://www.sephora.com/beautyinsider

 

Walmart.com | Brisbane CA | 2004 – 2006 Home page Producer

●    Managed day-to-day creative development, business approval process, technical integration and QA for walmart.com home page that received 45 million visits a month

●    Recognized by Vice President of the department for improved efficiency on home page production, increasing both revenue and page views

●     Producer for all homepage campaigns. Managed creation, development and implementation of all site assets. Responsible for bug tracking and fixing

●     Worked closely with business owners, marketing and stores teams to implement company and brand objectives on the home page

●     Created project plans with cohesive documentation to ensure on time delivery of assets. Maintained competitive research files and reported weekly metrics to the business teams. Responsible for analyzing data and making strategic changes based on the findings

 

Excite.com | Redwood City CA | 1998 – 2002 Home page Producer

●      Managed the development, design, content, engineering, operations and marketing of the FrontPage which received over 14 million pageviews a day

●      Created strategies and content to drive revenue, retention, traffic, registrations and additional page views

●       Also served as senior content editor/writer

PREPARATION

University of Missouri-Columbia | Columbia MO | 1991 – 1995

Bachelor of Journalism: Major: Broadcast News; Minor: French

•               Junior year abroad at College International de Cannes

 

RECOGNITION

A few of my favorite award-winning projects:

Adobe Make the Cut

Cannes Lions Bronze

Yahoo Bus Stop Derby

Cannes Cyber Lion – Bronze Clio Awards – Bronze

Webby Award – Mobile and Experience Marketing

Digital OOH Awards: Best in Show, Best Use of Interactive Technology, Best Local Campaign One Show (Interactive Merit Award) 

Adobe Lights

Still live at the Adobe SF Headquarters!!

 

JUDGE AND JURY

Awwwards Jury

Webby Awards Judge

Appy Awards Judge

 

BEFORE + AFTER WORK

Avid  traveler, passport  boasts 31 countries  and  still  counting. 1st Generation American. In training for Big Sur Marathon. Rescue dog enthusiast. Jeopardy Clue Crew Finalist!