Ellie Hardy

Slack teamed up with R/GA to produce a Thank You Video for everyone who helped get them to their big day. This was all done in house at R/GA SF.

Assassin’s Creed is one of the most popular franchises in gaming. But with a new title being released every year, series fatigue has become an issue. So to get fans excited about the new game, we introduced them to the protagonist, Alexios, in a brand new way. We created Alexios, the Spartan Assistant. Part launch trailer, part product, part Alexa Skill, Alexios functions like any standard Alexa unit, but with the battle-hardened swagger of a Spartan Warrior. Users ask him for help around the house AND help in the game, giving fans the perfect mix of comedic relief and utility.

We partnered with Imagine Dragons to create the world’s first open source music video. We took the Dragons’ new music video, Believer, and made the entire thing available to the public. All the raw footage. Every shot. Every angle. Every note. We then challenged editors, video creators, and filmmakers all over the world to take it all, Make The Cut, and make it their own, using a free trial of Adobe Premiere Pro.

Collaboration + Instagram = Collabograms.

Adobe + Lemmy + Kem + Klem.

Watch what happens

We brought Starbucks new rewards program #thegoldlife to LIFE! 

The focus of the new Seagate brand is the “Living Logo”, which showcases data as a living, vibrant thing that powers human invention, culture and advances.  The Living Logo itself represents new patent-pending software technology and will be the focus of a national awareness campaign backed by Seagate’s largest marketing investment ever.

Powered by some of the biggest APIs from Seagate's customers. Six API's are integrated and flowing into the living log to pull in live data demonstrating the humanity of the brand.

Creative Leader/Director of Production/Producer

OurTam.org is an interactive 3-D re-creation (WebGL) of Mt. Tam that allows visitors, organizations, schools and others to travel to their favorite spots on the mountain and leave their personal stories in the form of text, photos or videos. Raising awareness and love for the one and only Mt Tam.

Creative Leader/Director of Production

Adobe products empower users to express their creativity and ideas. We wondered if there was a way to show creativity as it happened. Could we harness the collective creativity of artists around the world in real time? We built an installation at Adobe headquarters made up of 100 cubes of light, with each cube connected to the computer of an artist, creating a real-time mosaic of art in action.

How do you introduce new Cheetos that don’t look like Cheetos? By letting people play with them. We turned a TV commercial into a game on YouTube, where you can fling new Cheetos Mix-Ups snacks from your phone into a video playing on your desktop.

Click here to play the game on desktop.

Creative Leader/Director of Production

Cisco is building the next phase in the evolution of the internet—the Internet of Everything. They needed their B2B customers to understand that Cisco will enable fundamental change to the way companies run their business in the years ahead.

So they created a Wired Magazine app that brought this idea to life and then used it as the bluebrint for a digital/experiential tradeshow exhibit. 

The exhibit was called the Internet of Everything Machine, a 20-by-10-foot interactive installation that shows life in a connected city, pulling in real-time data for the city in which it was seen. It made the intangible tangible and gave attendees a unique look at how Cisco is transforming cities. 

Creative Leader/Director of Production

To enjoy Häagen-Dazs ice cream at its best, you have to temper the cold frozen treat—that means letting it sit for two minutes while the flavor blooms. But we know it can be hard to wait, so we created an app to pass the time in a way befitting a premium ice cream.

Click here to watch a behind-the-scenes video about how the app was made.

Creative Leader/Director of Production

The Yahoo! Bus Stop Derby invited San Francisco residents to find an official Derby Bus Stop, tap its digital screen to select one of four interactive games, choose their neighborhood team, and play head-to-head with other neighborhoods. Players could also check in at the Derby stops online and tweet about game play using a special hashtag.

The derby represented the first-ever interactive digital transit shelters in the U.S. The integrated marketing campaign was comprised of LCD touch-screen games at 20 high-traffic bus shelters around San Francisco. From conception to implementation, Obscura led the design and creation of the system’s specialized content management system and real-time metrics collection system. Remote access control for each screen was also developed to monitor and update content.

The winner, team North Beach, accumulated an impressive 363,650 points and over 150,000 game plays to earn first place.

Creative Leader/Executive Producer

Integrated campaign for Sprint to celebrate everything that was happening "NOW" in NASCAR. Using live data users can compare their speed to NASCAR drivers, find out weather conditions and track race times. Try out the G force simulator and more. User engagement shot through the roof after launch and average time spent on the site was well over the norm.

Creative Leader/Senior Producer

Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival.

We built the tallest, boldest stage at SXSW: a 62-foot-tall, functional Doritos vending machine powered by Tweets. The bold part? We gave fans control over how bold they wanted the concerts to get. No matter if you were at SXSW, on your phone anywhere or watching the live stream on Facebook or on Fuse TV, you could pick the acts, control the playlist and trigger bold special effects.