ellierg@gmail.com

415-713-4476

CLIENTS
Starbucks, PayPal, HP, NBA, Sprint, Yahoo, Adobe, Cheetos, Doritos, Tostitos, Cisco, Comcast/Xfinity, Nickelodeon, Specialized, Princess Cruises, TDA Ameritrade, Haagen-Dazs, Sonic Drive-In, California Milk Processors Board and more. 

EXPERIENCE

Edelman | San Francisco CA | September 2015 - Present

Senior Vice President, Production 

  • Manage production and development of creative projects for high profile clients such as Starbucks, PayPal, Adobe, Nissan, etc. Projects include Digital, Experiential, Social, Content, Video and more
  • Manage team of 10+ producers, developers, animators and designers
  • Serve on senior leadership team of San Francisco Bay Area hub

Goodby, Silverstein & Partners | San Francisco CA | 2007 – August 2015     

Director of Interactive Production/Associate Partner (2012 – 2015)
Executive Interactive Producer (2010 – 2012) 
Senior Interactive Producer  (2007 – 2010) 

  • 7+ years leading the development of award winning and multimillion-dollar campaigns (interactive, integrated & experiential) and content for Fortune 500 clients
  • Manage a department of 20+ creative producers and technologists
  • Founded and created the agency’s first internal creative technology and development team called the BETA group The BETA group helps win new business and pitches and has helped educate and inspire creative technology and storytelling throughout the agency. Lead team in building of interactive prototypes and exploration of new technologies. The BETA group has received numerous awards and press accolades
  • Grew the BETA group from one front-end developer to include developers, creative technologist, UX designers, Art Directors and producers
  • Lead digital and integrated voice for agency
  • Assist teams with production of digital, experiential and video content across mediums
  • Spearheaded formation of an all agency integrated production team. Created cross training opportunities for all broadcast, interactive and print producers
  • Manage relationships and projects for top tier clients including Cheetos, Doritos, Adobe, Princess Cruises and more. Responsible for project allocation, staffing, training, troubleshooting and performance reviews of team. Responsible for input during creative development, scheduling, budgets/estimates, RFPs/SOWs, all facets of the production process, QA, review/approvals, launch of site and working with media companies to traffic media 
  • Maintain superior vendor and agency relationships. Excellent estimating, scheduling, budgeting and negotiating skills

Sephora.com | San Francisco CA | 2006 – 2007      
Project Manager 

  • Managed large-scale digital, video and content projects for Sephora.com
  • Created project schedules, coordinated teams of designers, writers and engineers. Also responsible for analyzing performance of projects post launch 
  • Managed development, production and launch of CRM program for site http://www.sephora.com/beautyinsider

Walmart.com | Brisbane CA | 2004 – 2006      
Home page Producer  

  • Managed day-to-day creative development, business approval process, technical integration and QA for walmart.com home page that received 45 million visits a month
  • Recognized by Vice President of the department for improved efficiency on home page production, increasing both revenue and page views
  • Producer for all homepage campaigns. Managed creation, development and implementation of all site assets. Responsible for bug tracking and fixing 
  • Worked closely with business owners, marketing and stores teams to implement company and brand objectives on the home page 
  • Created project plans with cohesive documentation to ensure on time delivery of assets. Maintained competitive research files and reported weekly metrics to the business teams Responsible for analyzing data and making strategic changes based on the findings

Excite.com | Redwood City CA | 1998 – 2002             
Home page Producer  

  • Managed the development, design, content, engineering, operations and marketing of the front page which received over 14 million page views per day 
  • Created strategies and content to drive revenue, retention, traffic, registrations and additional page views
  • Also served as senior content editor/writer 


PREPARATION
University of Missouri-Columbia | Columbia MO  | 1991 – 1995     

  • Bachelor of Journalism: Major: Broadcast News; Minor: French 
  • Junior year abroad at College International de Cannes

RECOGNITION
2007-Present: Multiple awards and recognition for BETA group work and Interactive work.
SXSW 2014 Interactive Award: Work4Rich.com
SF ADDY 2014 (Silver): Sick Tats for Rad Moms
SF ADDY 2014 (Silver): Work4Rich.com
FWA Mobile Site of the Day: July 11, 2014: Fart Code
FWA Mobile Site of the Day: February 21, 2014: The Dali Museum Staring Contest

A few of my favorite projects
2014: Adobe Lights
2013: Cheetahpult
         SF Addys; Gold
         Regional Addys: Gold    
2011: Yahoo Bus Stop Derby
         Cannes Cyber Lion – Bronze
         Clio Awards – Bronze
         Webby Award – Mobile and Experience Marketing; 
         Digital OOH Awards: Best in Show, Best Use of Interactive Technology, Best Local Campaign
        One Show (Interactive Merit Award) 
2010: Sprint Nascar Site
        One Show Interactive Merit – Sprint Nascar Widgets Site; 
        Consumer Marketing-Interactive: Gold Sports media marketing summit and awards

BEFORE + AFTER WORK
Avid traveler, passport boasts 31 countries and still counting. Hiking the many beloved trails in Marin county. Wine tasting in the Russian River Valley. Experienced real estate investor and enthusiast. 1st Generation American.  Amateur runner.